Social media offers diverse benefits for business owners. The evolution of
different social media platforms such as Twitter, Facebook and LinkedIn means
that you need to be aware of general as well as channel-specific hacks to
fulfill your social media marketing objectives.
Here are five social media hacks that will enable you to save time and gain
wider exposure, more followers, higher conversion rates and better
engagement.
1. Know what’s hot. If you can post information that
is current and relevant to your niche and most importantly your customer,
you’ll give your audience a reason to read your posts on social media and from
there visit your website. One really great search tool is uvrx.com. Powered by
Google custom search, it throws up results for Facebook, Twitter, Tumblr,
LinkedIn and other platforms. Social-searcher.com is another search tool
designed to allow users to check out how their chosen keywords are being
treated by social media networks. It offers analytics data, revealing other
folks you can follow online, sentiments associated with keywords, and the types
of posts that are doing well.
2. Social media is speaking a new language. And the
language is one of images, videos and infographics. These types of media are
generating excellent engagement numbers for businesses that have made it
standard practice to employ them in a pertinent and creative manner. Vine, the
video sharing app for Twitter; Instagram; and Flipboard for iTunes are just
some of the apps that enhance the appeal of your posts and make them stand out
on your followers’ pages or timelines. Creative calls to action used with such
media can help bridge the gap between entertainment, information and lead
generation.
3. Grow your base. Reaching followers, subscribers and
"friends" is central to creating a successful and enjoyable social
media campaign. One way to find new customers is to run paid ads on
Facebook or Twitter as a way to increase "likes" and followers,
promote blogs or make other offers; another is to tap the LinkedIn premium
subscription that allows you the opportunity to reach out to potential
prospects or partners via InMail. A fairly basic but often overlooked hack
to attract more subscribers for your Facebook page is to immediately direct
message the link to new followers on Twitter. Similar creative,
cross-fertilizing techniques should be employed on all social media platforms
to capture the interest of members of your audience when you’re already on
their radar.
4. Save time. Whether you’re running a one-man show or an
enterprise-level social media operation with data being fed into
customer-relationship management systems, you need to automate certain
processes. If you don’t, then these will tend to become chores that you may
begin to avoid, thereby decreasing your effectiveness. Some activities
that you can place on auto mode include posting updates across platforms,
sending email and SMS updates on favorite topics, and uploading social media
content to remote storage. If
This Then That offers handy solutions.
5. Embrace change and be in the know. When a social media
platform changes its guidelines, you have two options. You can take the change
in stride and adapt -- or give up. When you opt for the former approach, you
give yourself an opportunity to occupy the space left vacant by those who gave
up the fight. For example, a recent Facebook update prohibited informing
contest winners of results through Facebook; this restriction has since been
relaxed, however. Last month, LinkedIn introduced enhancements such as the
ability to block profiles and unwanted messages. These have clear benefits for
popular LinkedIn groups that have had to deal with a lot of spam until now. It
pays to be in the know.
While most social media hacks are little more than commonsense activities,
the ones that may surprise you with their effectiveness are those that you come
up with through observation and learning. Entrepreneurs can become busy and can
easily forget to allow time each week for creative thinking. Do some strategic
thinking on a regular basis and keep coming up with ways to extract better
results from your social media marketing.
Original copied: entrepreneur-com
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